[Build Great Backlinks] 12 Powerful Tips to Dramatically Increase Email Open Rate

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People are always talking about money being in the list. But what good is a list of subscribers if you can’t get anybody to open your messages?

Email marketing can be a virtual cash machine when done right. 

But before you’re making the big bucks mesmerizing your subscribers, you need to build your list by capturing emails.

I highly suggest utilizing Popup Domination to do just that. 

It’s proven time after time to increase subscribers by 524% overnight. Over 35,000 websites are currently using it!

And while Popup Domination is a great tool to help build your list, you’re still going to need to get all those new subscribers to open your messages.

I’m not only going to show you how to get your emails opened but how to actually have people looking for them.

Here are 12 powerful tips to increase open rate:

Make It Personal

These days, our inboxes fill up quick and a lot of times get flooded with junk mail. We all deal with it.

We sign up for some product or newsletter that looks promising only to be inundated with spam and nonstop affiliate offers.

One of the easiest tactical approaches many use to filter nonsense is seeking out their names.

Make sure you’re collecting first names with your email capture and personalizing subject lines with first name. This is an instant attention grabber and subtle trust builder.

Have A Double Opt-in

I know it’s hard to choose between list size and list quality and I’ll be up front with you, your list will be smaller with a double opt-in. 

BUT…

It will be much higher quality!

Think about it, your subscriber just proved they’re opening and clicking your links. Whatever it is you’re offering they’re seriously interested.

If you offer something of great value, you don’t need a massive list to make a living. Just don’t forget your subscriber jumped through a couple hoops – reward them to show your appreciation.

Get Mobile Optimized

Nearly everybody has a smart phone, in fact, there’s a growing belief that in the near future we’ll exclusively use phones for email, work, shopping et cetera.

133.7 million people own smart phones in the US alone and 43% of all email worldwide is opened on mobile devices as of April of last year.

People are using their phones to check email now more than ever…

And if the links in your email are always leading back to a site that’s not mobile optimized they’ll stop opening because it’s a pain in the neck to deal with.

Use Enticing Subject Lines

This should be obvious, but I still observe marketers using dry and boring headlines.

Just this week I was consulting a friend who’s getting his feet wet in online marketing… I suggested he get into it, because he’s a natural salesman.

I know he doesn’t have a sales background and asked if there was something specific helping him create fantastic headlines.

Without hesitation he says, “sea-puck.” He meant CPUQ. and it stands for controversy, power-words, urgency, questions.

Those are the only styles you need to utilize in order to craft irresistible headlines… And here’s an example of each:

Controversy	Power Words	Urgency	Questions
A Little Mistake That Cost a Farmer $3,000 a Year	You Can Make Big Money Easily	Warning: Read This NOW Or Kiss The Rest Of Your Money Goodbye	Free Website Review: What Do You Struggle with Online?
But What if You Could See Her Naked?	Outstanding Methods Are The Special Edge For Open Rates	What You Must Buy And Sale Now: The ONLY Way To Protect Your Weatlth	Are You Frustrated By Internet Marketing?
Nazi UFOs to attack U.S.	Hilarious Confessions Of Real Desperate Housewives	What You Must Do Immediately To Rank In Google	Are You Making These Blogging Mistakes?

Offer Real Value Consistently

You’d think this is obvious, especially with how I opened this post saying email marketing was like a cash machine.

While I still consider that to be a spot on analogy, you have to understand it’s only possible by offering fantastic content from the get go and not stopping.

Once people understand that you care and truly want to share high quality information with the world they’ll be looking forward to your products and recommendations.

But nothing will get you marked as spam or unsubscribed from quicker than constantly pounding your list with offer after offer. The only people that get away with this are those with MASSIVE, 100k + lists that can afford to lose a few subscribers.

Build A Relationship With The Reader

The best way to manage your online reputation is to build strong  relationships. That goes beyond email marketing, it should be your goal with all of your interactions online. 

You’re the premier representative of your brand so hold yourself to a high standard and your work will reflect that.

People will give you great reviews, testimonials and leave positive comments on your various content. You’ll find loyal fans silencing haters for you which is always  great for brand management.

Loyalty must be earned, it cannot be bought.

Have An Open Loop

These are fun because you get to sharpen your storytelling skills.

Basically you build up anticipation by giving the impression you’re about to reveal some outstanding information and always make them wait until tomorrow by coming back around to the beginning of your story.

You’re giving information, but you’re disguising it…

For instance, here’s a really quick example. Matter of fact, what I’m about about to show you, took me 2 hard years online to figure out, spending thousands on products that were supposed to put my business on auto-pilot…

I nearly went bankrupt and then it finally hit me!

What I discovered was so blatantly obvious and simple, I made over 4k my very first day. And it didn’t cost me a penny.

All I had to do was use google trends and open loops to see a 720% increase in traffic, it was that powerful …  I could rinse and repeat forever.

I mentioned it to my friend who had been marketing for years, but he brushed off the thought of quality free traffic.

So I showed his little brother, a complete “noob.” I gotta tell ya, he’s the only 17 year old I know driving an M3 that he paid for – cash.

Not bad for open loops and Google trends?

You’re going to want to see how you can do what this 17 year old did… I’ll tell you all about it tomorrow.

See what I did there?

Clean Up Your List

It’s normal to get inactive subscribers but sometimes they just need a refresher.

There are two simple methods you can use…

The first is send an email reconfirming they want to be on your list. You can do this through Aweber or whatever auto-responder you’re using.

The second thing I do when a subscriber has been inactive for a month is put them on a separate list where they’ll no longer be mailed daily.

I’ll hit them with 1 more daily email blast and a reconfirmation 7-14 days later, if neither get’s opened they’re removed completely. You can typically automate this entire process through your auto-responder’s “list segment” option.

Remain Consistent With Delivery Time

When I’d send emails at inconsistent times the open rate was much lower compared to mailing at the same time daily.

All major auto-responders have an option to have your message sent out at a specific date and time.

I use Aweber and usually set my followups to “send 1 day after previous” which sends at the time the individual received that last email which is the same time they signed up. Be sure to have several emails queued in advance. 

Run Split tests

If most of your content is the same for all subscribers, you can run several split tests to identify what resonates best with your audience.

I’ll test several different mail-out times based on time of day in PST, EST & GMT. Typically I’ll test 8am, 2pm and 6pm mail-out times for each timezone and set my broadcasts to the most active.

The second is test what CPUQs are getting opened the most and include that style in the subject lines more frequently.

The third thing to test is whether it’s best to have messages coming from myself or the brand. Typically it’s best to have your emails “from” a person, but I’ve seen otherwise, which is why I test.

Great First Impression

How many times have you heard, first impressions are everything?

Well they are, and the same is true online. Your first impression is your best shot at earning trust and ensuring future emails get opened.

Assuming you’re already running a clean email capture software like Popup Domination to grab attention and build your list, it’s crucial to give away awesome content like problem solving reports, info-graphics, podcasts and videos.

Have A Second Lead Magnet

This next tip is perhaps one of the most effective things I’ve ever done to dramatically increase open rate…

Creating a second lead magnet in the form of an eCourse, audio or video series spread out over several days is a clever and incredibly effective way to get your emails opened and consumed.

You’ll notice Income Diary employing this very method with their free Free 7 day money making eCourse…

Make Sure The Content Is Relevant

A great way of enhancing the relationship with your list is simply surveying them from time to time.

This will help clearly identify what problem it is that you’re audience needs solving. Once you identify what that “problem” is, make it a point to over-deliver on the solution.

Always try to empathize and respect your reader. You’ll have no problem earning a living online if offering high value is 100% of your mission, 

Don’t meet expectation, exceed it!

Success by choice, not by chance.

-David Aston

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David Aston
peter.clarke@designed-for-success.com

[Build Great Backlinks] 10 Article Headline Examples That Got Us 10 Million Readers

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Creating engaging headlines is the most important part of copywriting.

It’s also the most fun.

Don’t be afraid to put a significant amount of mental energy into your headlines…

Your title is what audiences recall, even more so than the content itself.

It’s what’s displayed in the search results and their bookmarks menu – setting the stage for the entire blog post.

I invite you to create a word document with about 100 headlines for inspiration and reference it anytime you’re creating new post titles.

Straight up, if your headlines sucks, your posts won't get viewed and your site won't keep as many visitors.

10 Post Titles Guaranteed to Get YOU Results

Classic How-to

A lot of popular blogs and websites have discovered formulas that deliver results every time.

One headline formula that’s been incredibly effective for more than a century is the classic how to. This is a great way to increase engagement, just be sure to deliver on your promises.

They don’t even necessarily need to start with the words “how to” to be a how to headline.

“How to Have a Healthier and More Productive Home Office”

“10 Step To Successfully Outsourcing Your Online Business”

“21 Ways to Dominate Youtube: The Ultimate Guide”

Identify and Solve a Problem

One of best ways to get new readers is to Identify and solve a problem with trigger words.

The top companies use emotional triggers in nearly every headline – another classic style that’s withstood the test of time.

You’ll notice major companies like Cosmopolitan, DailyMail and Yahoo using this style often:

“6 Instant Confidence Boosters”

“Parenting Guru: From Chaos to Access”

“Gene Breakthrough Restores The Sight Of People With Inherited Eye Disease And Could Save Thousands From Blindness”

Make A Statement

Sometimes we get writers block and can’t think of a clever headline… This is where making a direct statement is the easiest and most effective way to engage your reader. 

“Twitter Goes Public: 21 Things You Should Know”

“Tips That Show Anybody How To Make Money Online – Guaranteed”

“Thousands Already Make Millions Online And So Can You”

Strike A Note Of Controversy

Blog posts that have controversial titles grab more attention.

Riding the wave of controversy is good for blogs that want to pull audiences in, get them emotionally involved and commenting on your site.

“Why All Guys Cheat, Fresh Insight”

“Which One Deserves To Die?”

“10 Reasons Civilization May Collapse Because Of Organic Foods…”

It's a very effective tool for generating attention. Just try not to land on the wrong side of an issue or be disrespectful.

You don’t want to offend your primary audience unless of course you’re trying to not make money.

Remember, you want to pull readers in not push them away.

Shorter Titles Are Great

Concentrate on keeping your headlines to the point.

People like short and sweet and have limited attention spans – especially online!

“No Cellphones – By Law”

“Rob Banks Legally”

“Fat Makes You Thin”

Try to avoid wordy headlines as they dilute your message and distract from the point of your post.

Ask Questions

Using a question as a title is an excellent opportunity to get people to click through to your post.

When people spot a question in a title, they’ll automatically think of a response. It’s natural…

“Are You Too Clever For Success?”

“Want To Immediately Reverse All Your Health Issues?”

“Six Types Of Investors – Which Group Are You In?”

Increase the chance the question resonates with your audience by being certain it’s relevant to your demographic.

An easy way to do this is by installing a survey plugin like YOP Poll or FluidSurveys and asking what type of posts your readers want to see more of.

Use Headlines That Offer Explanations

Explanatory headlines make things instantly clear to readers by doing exactly what the name suggests, explaining something…

“How I Doubled My Money With Facebook Ads”

“For At Risk Youths, Learning Digital Media Is A Luxury”

“New Shampoo Leaves Your Hair Smoother – Easier to Manage”

Sometimes it pays to have breaking news in the title itself.

When you turn your news into explanations, your audience knows exactly what they’re getting into before they ever start reading.

Go For An "Intrigue" Style

Write a headline that makes people do kind of a double take when they read it.

Make them wonder and ask if it’s even possible.

National Enquirer is notorious for this…

“Father Goes For Kidney Treatment – Leaves Hospital As A Women”

“How Jack The Weakling SLAUGHTERED THE DANCE FLOOR HOG!"

“Wall Street Getting Kicked In The Face By Asian Techs!”

Try A "Finality"

Another way to generate interest is by using finality style (power) words like ultimate, best, exclusive, only, guaranteed et cetera.

If you can deliver after a reader clicks the headline, then you’ll almost certainly earn a new reader.

“The Ultimate Guide to Making Money Online”

“Every Internet Entrepreneur Regrets Not Doing This Sooner”

“This Blog Post Will Make You More Money Guaranteed”

Craft A "Top List"

This is one of the simplest formats to follow, and it’s ideal for SEO and getting ranked in the search engines for the more competitive terms.

Put the topic first, ideally optimized for popular search terms, and then use a “emotion-provoking” description.

Numbers grab attention and tell your audience you're an authority. It lets them know you have something specific, concrete and real to offer them.

"24 Rules I Follow When Creating Successful Websites"

“5 Ways to Make More Money Online – Even If You’re Just Starting Out”

“Top 10 Facebook Advertising Mistakes To Avoid”

These get clicks because they purport how to reach a specific goal. It positions you as the expert who actually reached that quantifiable outcome.

Headlines are a critical element because they’re what draw the reader into the body of your post.

It helps to look at the first page of Digg or Reddit and try to see what kinds of tactics are being used to grab attention.

Recognize what posts captivate you and start a list of the headlines that compelled you to click – I bet you’ll notice something strikingly similar about each.

Identify that “something” and use it to your advantage.

 Success by choice, not by chance.

-David Aston

The post 10 Article Headline Examples That Got Us 10 Million Readers appeared first on How To Make Money Online.

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[Build Great Backlinks] 10 Young Entrepreneurs to Follow in 2014

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Young people have always been able to see things in new and innovative ways.

Lately, they’ve been taking that vision and founding businesses.

The trend took off with Steve Jobs and Bill Gates, who founded Apple and Microsoft in 1976 at the age of 21. Then came Mark Zuckerberg, who programmed Facebook while still a student at Harvard University and became a billionaire by the age of 23.

Now Zuckerberg’s Facebook is being challenged by a new generation of young entrepreneurs. These kids aren’t just digital natives, they’re mobile and social natives. The list of ten young entrepreneurs below is full of bright minds that will be re-imagining the  world in 2014 — and not one of them is older than 23.

 

#10

Madison Robinson

Founder of Fish Flops

Age: 15

Madison first had the idea for light-up flip flops for kids when she was only eight-years-old. Seven years later, Robinson’s Fish Flops are being sold in national department store’s like Nordstrom’s. Over 60,000 Fish Flops have been sold, which The Daily Mail estimates as "retail sales of at least 1.2 million."

Follow Madison Robinson on Twitter

 

#9

Lucas Duplan

Founder and CEO of Clinkle

Age: 22

Duplan is the Stanford computer science drop-out behind the world’s biggest app that doesn’t exist yet.

Clinkle’s mission is to completely replace your wallet with your phone. But thanks to a cloak of secrecy, nobody in the general public knows what makes Clinkle different from well-positioned competitors like Square and Google Wallet.

Duplan assures us that they’re "building something fundamentally different from everything else out there." That would certainly explain the record-setting $25 million in seed funding the company raised in 2013 from the likes of Richard Branson and Peter Thiel (former CEO of PayPal).

There are rumors that Clinkle’s killer advantage is that it makes seamless phone-to-phone transactions through high-frequency sound – but then there’s also speculation that Duplan’s poor management of the company is driving employees away in droves.

If Clinkle goes up in flames in 2014, it may discourage further venture funding for young entrepreneurs. If it succeeds, you may just be paying for your next cup of coffee without reaching for your wallet.

Follow Lucas Duplan on Twitter

 

#8

Khoa Phan

Freelance Vine Editor

Age: 23

Back when I profiled the ten YouTube channels with the most subscribers, I saw that many of the video creators with the biggest audience were those that had adopted the video platform early and immediately started building a brand for their channel.

23-year-old Khoa Phan started his vine account the day after Twitter bought the service for $30 million and he’s been growing with the benefit of the inside track ever since. Mashable listed Phan as one of the top ten users to follow on Vine but he’s nowhere close to Vine’s most subscribed account (as of January 2014 Nash Grier and KingBach are neck and neck at 4.8 million followers each).

But thanks to Khoa’s polished construction-paper-meets-stop-motion style and “have a good day” personality, he’s been more marketable than other top Vine users. Phan has inked lucrative video production deals with a bevy of big-name clients:  Snapple, MTV, (RED), Livestrong, and Peanuts Worldwide. It will be interesting to follow Khoa Phan and see if he can transition his 7 second videos from a successful service business to an online empire.

Follow Khoa Phan on Twitter

 

#7

Stacey Ferreira

Cofounder of MySocialCloud

Age: 21

Have you ever forgotten an important online password? MySocialCloud looks to end that problem permanently by securely storing all of your usernames and passwords in one place.

Ferreira was only 18 when she cofounded MySocialCloud with her brother Scott. By the age of 20, they had raised $1,000,000 in venture capital from the likes of Richard Branson and Alex Welch (CEO/Founder of Photobucket).

Ferreira is currently speaking, co-writing a book, and working on her second start-up.

Follow Stacey Ferreira on Twitter

 

#6

Eden Full

Creator of SunSaluter

Age: 21

Eden Full was still in high school when she started developing the SunSaluter, a solar panel that rotates with the movement of the sun to maximize efficiency. It’s tracking mechanism uses thermal expansion instead of an electric motor, making it relatively low maintenance and low cost.

When Full applied to Princeton, she mentioned the SunSaluter in her application letter. She got in – and soon got in with a professor who worked in Kenya over the summer and offered to give her a little bit of funding. In the summer of 2010, Full went to Kenya to try to implement her prototype in the real world

The hands-on experience showed Full how far her SunSaluter had to go if it wanted to be a complete success. Eden told Entrepreneur, "I learned that while our product worked, it didn’t work well. The trip taught me what the people there actually need and how to design better for them."

Making the prototype better would require her full attention and more money, so Full applied for the $100,000 Thiel Scholarship and won in May 2012. Full took a year off school to further develop the SunSaluter and the company she’s built around it (Rosseicollis Technologies Inc.).

To date, Eden Full has helped over 6,000 people get clean water and power. She returned to Princeton to study Mechanical Engineering in Fall 2013, but she’s still managing the Rosseicollis team via email. Can the SunSaluter continue to grow and reach it’s goal of helping 1.5 billion people while Full is a full-time student?

Follow Eden Full on Twitter

 

#5

Nick D’aloisio

Founder of Summly

Age: 18

The Wall Street Journal just named their Technology Innovator of 2013 with an article declaring that he "has changed the way we read."

In March 2011, D’aloisio released Trimit, an iOS application that analyzed text content and condensed it into a summary of either 1000, 500, or 140 characters. The app was good enough to be featured by Apple and to garner $300,000 in venture capital from Hong Kong billionaire Li Ka-shing.

D’aloisio used the funds to create a new-and-improved version of the app called Summly. Summly was acquired by Yahoo in March 2013 for $30 million. Nick is currently going to school in the UK while helping Yahoo develop their news digest.

“I absolutely want to start another company,” D’aloisio told the Wall Street Journal. “Serial entrepreneurs get addicted to creation. I want to be passionate. I feel really bad when I’m not doing something new.”

Follow Nick D’aloisio on Twitter

 

#4

Caroline Walerud

Co-Founder/CEO of Volumental

Age: 23

Volumental started as a robotics research project at the Royal Institute of Technology in Stockholm, Sweden. But when they developed a breakthrough 3D scanning technology, it quickly became a breakout business with $330,000 in soft funding from a Swedish innovation agency and articles in Tech Crunch and Mashable.

Volumental has built "the world’s first cloud-based 3D scanner." It’s real innovation is in automation and ease of use. All you need to use it is a browser with a depth camera and you’ll be able to easily make models of anything around your house (even your self).

Caroline Walerud is the 23-year-old co-founder and CEO of Volumental and the only young entrepreneur on this list who you can view as a 3D model. Last year, she led the company on a successful Kickstarter campaign ($27,362) in order for them to hire a new employee who would be dedicated to making the 3D models something that you can actually print out.

In December 2013, Walerud was named Super Talent 2013 by the Swedish Business magazine Veckans Affärer. But as the CEO of company that’s automating and simplifying the ability to create 3D models and print them, by December 2014 she might be a household name globally.

Follow Volumental on Twitter

 

#3

Brian Wong

Co-founder of Kiip

Age: 22

Kiip is helping companies link virtual achievements to real-life commercial promotions. It might come in the form of a coupon after beating a level on your favorite game or a free bottle of vitamin water after completing a five mile run.

It’s all based on the idea that marketing at a ‘moment of achievement’ finds people at their most engaged and receptive. Wong came up with the idea while watching people immersed in their iPads on an airplane and founded the company in July 2010 alongside Courtney Guertin and Amadeus Demarzi. They’ve since raised $15.4 million in venture capital.

How’s this for a ‘moment of achievement’: Kiip reaches "70 million users through 1,500 games and apps" (Forbes). And the company has established partnerships with some of the worlds biggest companies, including McDonald’s, Sony, and Amazon.

In 2013, Kiip was one of Fast Company’s 50 most innovative companies. In 2014, Wong says the goal is profitability.

Follow Brian Wong on Twitter

 

#2

Evan Spiegel

CEO and Founder of Snapchat

Age: 23

Snapchat is turning social networking upside-down by emphasizing privacy and impermanence. The Snapchat app has been growing end over end. It went from 200 million "snaps" (images) uploaded per day to 350 million in just four months (June-September 2013).

In 2013, Facebook saw a decrease in daily use among teens (16% in the US), which is Snapchat’s primary demographic. That explains why Zuckerberg reportedly offered $3 Billion cash for Snapchat – and why Spiegel refused.

If Snapchat can maintain its growth and find a way to monetize, then Spiegel will be the world’s next young billionaire. But with Snapchat’s recent security breach and Spiegel’s reputation as an "arrogant" novice those are two big ifs.

Whatever Spiegel and Snapchat do in 2014, the world will be watching.

Follow Spiegel on Twitter

 

#1

Palmer Luckey

Founder of Oculus VR

Age: 21

Oculus VR is developing the virtual reality headset that Business Insider called "most definitely the future of gaming."

Palmer Luckey is the 21-year-old who started it all by developing the initial headset, incorporating with two partners, and launching a 2012 Kickstarter campaign that raised $2.4 million.

2013 brought even greater success: $91 million in venture funding, 50 employees, and a growing community of indie developers around the world creating applications for the Oculus Rift prototype.

At CES 2014, they’ve debuted a brand new, high-definition prototype called Crystal Cove and it’s already the talk of the show. Oculus is shooting for a consumer release of their first virtual reality headset by Q3 2014. If all goes as planned, they won’t just upend the videogame industry; they’ll create a revolutionary new ‘virtual experience’ industry all its own.

Follow Palmer Luckey on Twitter

A New Generation of Young Entrepreneurs

While it’s exciting to think about what these ten young entrepreneurs will accomplish in 2014, the young entrepreneur movement is much bigger than just the ten names above. A recent poll from the Kaufman Foundation found that more than half of millennial have started or want to start their own business.

The post 10 Young Entrepreneurs to Follow in 2014 appeared first on How To Make Money Online.

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[Build Great Backlinks] Triple X Niche Case Study Update: Expenses Report

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Last month we mentioned that the Triple X Niche Case Study was now live on ViperChill. If you missed the launch then a quick summary is that three people will be tackling the same industry with three different approaches. I (Glen) am only allowed to focus on social media. Diggy (my SEO business partner) is only allowed to focus on SEO and Mr.V (a beginner to making money online) is allowed to do anything he wants.

When we originally planned the case study we each had a $1,000 budget in mind. After a lot of feedback however this was lowered to $500 for the first two months of the project; November and December. Many of you have been following the case study closely on the forums and I’m proud to announce the threads have been viewed over 40,000 times with over 30 case studies being shared there.

[Build Great Backlinks] 20 Mistakes Bloggers Are Still Making

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Today I’m going to cover some of the biggest mistakes bloggers are still making.

Most of these fall under the category of “structural” or “conceptual.”

Chances are, if you're a novice, you're guilty of at least a couple.

Don't stress, this post will set you on the right track to becoming a more successful blogger.

But be warned…

You may find yourself compelled to throw out some posts, or even move your blog in a new direction altogether.

Mistake #1: Not Getting Your Audience

One of the biggest mistakes bloggers are still making is not identifying their audience.

Many get the topic and have the facts, but don’t connect with anybody.

As bloggers we have to understand the problems our readers face and empathize with them.

Literally feel what they feel and see through their eyes.

Once you do this, creating engaging posts that solve problems and answer questions is a breeze.

Aside from interacting with readers comments and installing Google Analytics, asking questions with a survey plugin like YOP Polls is great for identifying demographics.

You can even step the look up a notch with a service like Survey Monkey.

With the free version you get up to 100 responses and 10 questions per survey… and it’s easy to set up.

Mistake #2: Not Choosing a Strong Niche

Another big mistake that bloggers make is trying to be everything for everyone.

You can't underestimate the benefits of strong focus.

Having a tightly defined and clear mission, makes you much more likely to gain a strong and passionate following that’s incredibly valuable.

Being passionate and excited about whatever it is you’re blogging really presents itself in your writing.

Mistake #3: Covering Too Much

A lot of bloggers want to appeal to a broad audience, so they write about a ton of topics.

You might be thinking, “well, that’s doesn’t seem like such a bad idea.”

The issue is, the blog can get a little too bloated and easily lose connection (and trust) with the reader.

Mistake #4: Inconsistency

This is one of the greatest factors of an unsuccessful blog, both in publication frequency and quality.

The hard part is these “elements of success” can sometimes seem like opposing forces.

Creating great content doesn’t typically take 5 minutes, which is a problem for those of us accustomed to instant gratification.

Ensure quality content on a regular basis by simply adhering to a publishing schedule.

Base your blogging on routine, not on whenever the muse comes to visit.

Don’t put out a great first post and follow it up with rushed crap. You’ll lose readers quicker than it took to write your lackluster content.

Mistake #5: Lack of Commitment

Not committing to blogging is another big mistake.

A lot of people get into blogging, and think it will have an instantaneous impact on their business – most receive a rude awakening.

You should plan on writing at least a couple posts per week for the first six months. It’s not likely you’ll experience overnight success.

But don't get discouraged and quit because…

“Anything in life worth having is worth working for." –Andrew Carnegie

Mistake #6: Quantity Over Quality

Your readers don’t want quantity, they want QUALITY!

Internet users want solutions to their problems with easy to digest information.

It WILL take you some time to research, write, and edit a good blog post…

Otherwise, a quick Google search would offer “good enough” information for your prospect.

Do yourself a favor and set your blog apart with unique content!

Steve Kamb of NerdFitness.com does a great job of making his content stand out in a VERY competitive industry.

Mistake #7: Writing For Yourself and Not Your Audience

Even if it sounds fun to share what's on your mind in the moment, if it doesn't help your audience, don't post it.

You can’t be selfish. You need to leave that to your readers.

They want information that’s helpful to them.

Recognize your audience's selfishness and feed them.

Indulging yourself doesn’t help your reader, which doesn’t help your blog.

Mistake #8: Making Your Blog About You

Remember, your audience doesn't care about you unless you're a celebrity.

Write blog posts that are entertaining, topical, and/or useful.

Unless you’re somehow directly relevant to how useful, interesting, or good your blog posts are, don't make it about yourself.

Mistake #9: Poor Writing

A blogger's job is to find and retain readers.

When you have more readers, you have an opportunity to help more people and make more money.

With this in mind, there’s one SUREFIRE approach to turn away new readers…

POOR WRITING.

Always proofread before posting. Use spell-check and review your readability statistics in Microsoft Word.

Take time to research the concepts, facts, and ideas in your posts.

Remember, your focus should always be helping people – especially if you plan to profit.

Mistake #10: Not Using Provocative Headlines

Engage your readers with compelling headlines.

Everyone’s more excited to check out a blog post when it has a provocative headline.

Make people want to read your stuff with seriously enticing headlines.

Here are 11 great examples of provocative headlines:

• Don’t Even Think About Blogging Without Reading This Report!
• Amazing New Discovery Kills Kitchen Odors Quick!
• Why Some People Almost Always Make Money Online?
• Is The Life of a Child Worth $1 to You?
• 7 Reasons Income Diary Readers Live Better
• Free Book Tells You 12 Secrets of Incredible Sex
• Why Some Foods “Explode” in Your Stomach
• The "Friendly" Health Advice You Should NEVER Take
• The Strange Breathing Technique That Improves Your Posture
• Thousands Now Play Who Never Thought They Could
• Lose Weight While You Eat (10 Foods That Actually Burn Calories)

Mistake #11: Blogging on Your Own

Learning to adopt skills from popular journalists, digging up stories and interviewing others from my industry has enhanced my writing skills and opened many doors.

A lot of bloggers think they have to do everything themselves.

And I was guilty of this too.

Thing is, this puts a lot of weight on our shoulders and drains creativity.

Expand your reach by emailing other bloggers from your industry and asking them for interviews and to exchange guest posts.

Mistake #12: Adding to Information Overload

Don't just publish content for the sake of publishing content.

Try to create something unique and compelling.

Make sure every post has a lot of value, and doesn't just contribute to the clutter that’s already out there.

Mistake #13: Too Much Self Promotion

Go outside your own products, services, and company and talk about other necessary subjects to offer solutions to your readers’ issues.

This builds trust, and shows you really care.

Besides, you can't solve everybody’s problems.

Mistake #14: Not Connecting With Your Audience

A lot of bloggers just publish their posts and forget about them.

Looking at your comments, responding to them, and sincerely engaging with your audience, will help build strong relationships.

Mistake #15: Not Thoughtfully Responding to Comments

One of the most blatant mistakes a blogger can make is not taking time to respond thoughtfully to comments and interact with users.

Show your readers some love and respond to them.

Let them know you’re a real person that truly wants to improve their lives.

Make it clear by going beyond the initial response and following it up with engaging comments of your own.

Mistake #16: Not Promoting Your Blog Posts

To my disbelief, I see many bloggers not promoting their stuff. 

Once the article goes live, they’ll jump on Facebook, put a link on the fan page and that’s it.

Then you have those who go overboard and promote too much…

You have to strike a balance, getting your posts the attention they deserve without driving your followers crazy with self promotion.

Ideally, you want people sharing your content. Your traffic will go up once your stuff starts to get shared on social media.

You’ll achieve this by consistently writing engaging content geared toward solving your readers’ problems.

Mistake #17: Not Becoming Part of the Community

One of the most limiting mistakes bloggers make is trying to do everything alone.

There are a lot of dedicated, passionate writers out there who would like to help you craft a community blog around the great content in your niche…

This would accelerate the growth of your site with additional promoters and give you a greater social circle to utilize for exposure.

Resources like Blog Catalog can help you find other popular sites in your niche.

And communities like BlogEngage are awesome for the exchange of feedback and links by like-minded bloggers.

Mistake #18: Not Engaging Other Bloggers in the Industry

You want close collaboration with other bloggers in your industry.

You could even try to form a blogging group in your local community and start or join a group on Facebook.

The sky’s the limit.

Don't think of your blog as a separate entity, acknowledge it as part of a larger community – collaborative partners can only help your site.

Think of your blog as one of many and link up with others for the benefit of your audience. You’ll destroy yourself trying to cover everything your niche has to offer alone.

Mistake #19: Not Sharing Your Expertise

Sharing your talent and expertise with other bloggers and websites builds trust, reputation, and credibility.

The quickest way to develop a community on the Internet is to share information.

Your readers can and will come from other authority blogs.

Get your foot in the door with the best blogs in your niche by doing guest posts, commenting on their stuff and asking to do interviews.

Mistake #20: Ignoring Keyword-Rich Titles to Appear Clever

A lot of bloggers choose really clever or catchy titles, but they don't think about keywords.

Keywords can make a big difference to the search engines – especially for the long term.

Choosing a keyword-rich title can make the difference between your post living on and fading into nothingness.

You DEFINITELY want a catchy title, just make sure it’s relevant to your message.

We live in the age of information.

On a daily basis we’re exposed to more ideas, blog posts, and news stories than we could ever consume.

That said, time is a limited resource for most people these days.

And with an abundance of mediocre and regurgitated information, treating your readers' time with respect is critical…

Remember, the best way to respect your readers’ time is by delivering great content on a regular basis.

Success by choice, not by chance.

-David Aston

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Build Great Backlinks
David Aston
peter.clarke@designed-for-success.com

[Build Great Backlinks] The Ultimate Guide to Making Online Video Tutorials

Build Great Backlinks

Teaching a concept or process through a video tutorial is one of the single most valuable types of online content. It’s an easy and effective for your audience to learn a new skill. Video tutorials are sure to attract new followers and convince your current one’s that you’re serious about providing them the best content possible.

Creating a quality video tutorial doesn’t have to be difficult. It’s actually possible to create an adequate tutorial in ten minutes, no video editing required.

I’ll teach you how to do that below, but I’ll also give more in-depth information for those who are re­ady to dig in and really create a top-caliber video. That means how to prepare for your video, tips on recording, getting your audio right, and how to best edit, upload, and publish your video online.

You can jump right to the beginning of the guide by clicking here or by using the table of contents above.

Example of a Video Tutorial

I made my first video tutorial a few weeks ago for PopUp Domination. I learned a lot through the process and it inspired me to write this post for you. You can watch that video tutorial here.

If you want to learn more about PopUp Domination, go to the official site. Or you can read Josh Dunlop’s recent post on the 10 different ways that he uses PopUp Domination.

Expert Video Advice:

Throughout the article, I’ll be sharing exclusive advice from Gideon Shalwick of Rapid Video Blogging. He’s had huge success through video tutorials so I’m really happy to be including his insight in the article.

All of these Gideon Shalwick quotes are from Income Diary’s own book of interviews with top online entrepreneurs, Web Domination 20.

Now, onto the guide.

 

Before You Press Record

Know Your Stuff

The first step to making a good tutorial is to know all of the ins and the outs of the subject you’re teaching. Hopefully, you’re already an expert on the process you’re teaching. If not, you should probably run through it a few times to make yourself as knowledgeable as possible.

I also suggest looking around on forums and blogs to see what problems people are having commonly and the types of questions that they are asking.

Write a Bullet-Point Script

I don’t recommend writing out the entire script of your video, because it’s better to be in the moment and to sound natural (this is called an ‘extemporaneous’ delivery). But having a few key bullet-points in front of you on a piece of paper or electronic device can help make sure you don’t miss anything important and remind you what’s coming up next.

Create a Clean Environment

Keep in mind that if you’re recording your computer screen that may include recording your desktop background, programs you have running, browser windows you have open, your bookmarks, and more. Before you press record, make sure that your computer’s display looks professional and won’t show any overly personal information.

 

Choosing Video Recording ‘Screencasting’ Software

You can spend your time downloading and installing any number of free screencasting options. But I tried this and was met with unacceptably low-quality video. If you’re absolutely set on using free software, then the highest ranked free screencasting software (according to Wikipedia’s comparison) is VirtualDub.

But in my experience, you get what you pay for. If you want the cream of the crop, go with $299.00 USD Camtasia. Personally, I chose the $49.95 Snagit and I couldn’t be happier. It’s easy to use and it has all of the options that I wanted (plus a few more).

If you’re not ready to part with real money, both Camtasia and Snagit offer free trials. Download one for a month through the links above, make a few tutorials with it, and then you can decide whether or not to invest with a purchase.

Audio Recording

The Right Mic

With Snagit, you can record your voice through your computer’s microphone simultaneously. This is an easy way to do it, but the audio quality may be thin and full of static. If you speak loudly and clearly, your audio will likely be okay.

If you’re going to be doing this a lot, you’ll probably want to invest in a quality USB microphone, like the Yeti. Gideon offered us microphone advice for the professional:

"My microphone that I currently use with my Canon 60D is a wireless microphone from Sony, the UTX-B2. So that plugs into my camera and then I can have a very nice, little, wireless lapel mic on me when I record the videos. They're a bit more expensive, $700 bucks or so."

And the budget-conscious beginner:

"You don't need to start with the UTX-B2. I actually used a $30 Audiotechnica microphone that I got from an electronics store. It provided near professional quality audio and the only drawback was that it was not wireless. It came with a four meter cord. You don't need to spend a lot of money to get a great result."

An Optimized Acoustic Environment

Turn off any fans, heaters, or other devices that produce ambient noise.

Also look out for flat, uncovered walls and hardwood floors that may create harsh, reverberant echoes. If the room that you’re in is producing too much reverb, you can cover the floors with rugs, the walls with blankets or paintings, and place pillows or comforters in the corners.

Or simply record in a different room with better acoustics.

The Sound of Silence

After you’ve finished recording your voice walking through the video, record about 30 seconds of dead silence. When you’re editing the video later, you may need to separate parts of the voiceover and you can use that "white noise" to fill in the gaps without the audio cutting out entirely and distracting the viewer.

Background Music

There’s a variety of sites online to find licensed music for free in the creative commons. I’ve had good luck with ccmixter.org and that’s what I used to find the background music for the PopUp Domination tutorial video.

If your voiceover is difficult to understand for any reason, then you may want to consider skipping the music altogether. In any case, keep the volume down so that it doesn’t distract from what really matters.

Cleaning Up Audio

Cleaning up noisy, static-filled audio is easier said than done. You can use advanced software like ProTools or capable freeware like Audacity, and they all have ‘noise reduction’ tools and equalization, but the truth is that it’s usually impossible to cut out static or noise without also cutting out important frequencies of the voice itself.

For that reason, I recommend most people just try to get the best audio quality to begin with and don’t count on any audio editing magic to bail you out.

 

Recording the Video Tutorial

If you know the process that you’re teaching and you’ve familiarized yourself with your screencasting software, recording the tutorial should be a piece of cake. Just press ‘Record’, then walk your viewers through the process.

Striking the Right Tone

It’s good if you can be personable and maybe crack a joke or two. Your personality can make your video stick out and encourage people to feel the type of personal connection with you that will get them to want to come back for more tutorials.

But if you’re taking a lot of time with your humor and theatrics you’re just going to frustrate your viewers. For a video tutorial, I would rather have someone be dry and to the point then overly colorful. Of course, the best option is to find the happy medium.

Recording a Video So You Don’t Have to Edit

When you click ‘Record’ with Snagit, they give you a three second countdown before it starts recording your screen. That’s enough time to switch windows to the screen you want to start the video with. In most cases, that can simply be the software or web page that you’re going to be instructing the viewer on.

If you want to get really fancy, you can design a special title screen to welcome your viewer and inform them about what you’ll be teaching. In that case, you can make that image your desktop background or have it up in a photo viewing program.

This is the welcome screen for the PopUp Domination video that I designed in Adobe Photoshop. I used graphic design that had already been made for PopUp Domination’s website in order to give it a professional, branded look.

If you like, you can make another such image for the conclusion of your video. With Snagit you can press Shift+F10 and exit the video promptly without any wasted seconds at the end.

Regardless of whether you use special screens for the beginning and ending of your video, if you go through the process clearly, quickly, and you don’t trip over your words too much, you can record a video that is completely functional without having to do any further editing.

If you want to add text or interactivity to the video, you can add those through YouTube annotations. I recently wrote a guide on how to use YouTube Annotations if you would like to learn more.

Nevertheless, if you want the highest quality of video tutorial, you’re probably going to want to do some basic editing.

 

Editing Your Video Tutorial

Choosing Your Software

As with screencasting, there are a bevy of video editing software available, both free and paid. In fact, most computers come with perfectly capable video editing software and many screencasting programs (such as Snagit and Screenflow) also feature video editors tailored to the needs of someone editing a video tutorial.

For WebDomination 20, Gideon Shalwick walked us through his process of selecting video editing software:

"I started with iMovie, worked my way through to Final Cut Express, and I ended up settling with ScreenFlow.

"Once I started using ScreenFlow, I thought, "Why bother with Final Cut?" ScreenFlow did everything that I wanted it to and it was much easier to use and gave me amazing results.

"Even to this day, if I want to get a video done really quickly, just something with simple cuts and very simple editing, I use ScreenFlow. Just record, get it on ScreenFlow, export, upload, done. It's just so good."

I use Adobe Premiere to edit my videos for work and you can get a free a trial of that through Adobe’s website. But generally the more advanced video editors have a higher learning curve and they won’t provide casual video editors with anything that they really need for most videos.

Edit to Save Your Viewer’s Time

One of the principle benefits of editing your video is using transitions to save your viewer’s time. If there’s a process that takes a while in the middle of your video (like a loading screen or an upload) then you can simply cut that part of the video. It’s also a good opportunity to fix slip-ups or pauses in your speech.

Adding Text to Guide Your Viewers

By going through the process and talking to your viewer, you can convey most all information necessary. But if you want to help the learning process further, adding text is a great way to add further clarification for your viewers.

I added text at the top and bottom of the PopUp Domination video tutorial with a template that I created in Adobe Photoshop. The text on the top tells is like a header, identifying the larger goal we’re accomplishing in the video. The text below identifies the individual step in the process that we’re currently completing in the video.

Branding and other design elements add to the professionalism of your video and help your viewer to remember your name. As you can see, I incorporated the PopUp Domination logo directly into the design of the text bars.

Outsourcing Editing

Hiring someone else to edit your videos for you can result in a more professional video and free your time up to focus on other activities. Gideon Shalwick put in his time editing videos himself but he explained to us that he now mostly outsources:

"Currently, I don't do much editing myself anymore. My business has progressed so well now that I can afford to have a team of video editors to do all my editing for me. That's really helped me take my business to heights that I couldn't have even imagined. My videos look so much more professional now than I could have ever even tried to do on my own."

If you decide to go this route, you can create the tutorial yourself and outsource the editing or you can hire the entire tutorial created, as Michael did when he recruited my video service.

Wrapping Up

Choosing a Video Service

There’s no shortage of ways to get your video online and for the most part they all work fine. But if you want your video tutorials to be found and viewed freely by as many people as possible, YouTube is the way to go. Gideon Shalwick explains:

"Really it's all about traffic on YouTube. That is the short answer. Last time I checked, YouTube is the second biggest search engine, after Google. Three billion views a day is pretty impressive. Personally, I can't really fathom the number three with nine zeros next to it. It's just incredible."

Uploading & Optimizing

There’s a host of things you can do to optimize your video so that it will show up in more sources. That’s not really the subject of this article so I’ll be brief.

The title is the most important part for SEO, but it’s also important to fill in the keywords and description area. You can use the list of bullet points you created earlier to fill in the description area in a breeze. Don’t forget to add a link to your website in the first couple lines of the description area so that people will be able to click on to your site.

Make an Accompanying Blog Post

If you really want to do it up, write a blog post that also walks through the process and embed the video at the top of it. Now you’ve created a complete educational resource that’s likely to be favored by Google’s search engine spiders.

That’s a Wrap!

You can rest easy knowing that every day someone, somewhere is learning thanks to the time you spent putting together a quality video tutorial. That’s a pretty cool feeling.

If you want to learn more about video, you can check out my articles on the top YouTube channels, profiles in viral video marketing, and my 21 ways to dominate YouTube.

Check out this website if you want to create great videos using Screenflow.

The post The Ultimate Guide to Making Online Video Tutorials appeared first on How To Make Money Online.

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Build Great Backlinks
Nick Scheidies
peter.clarke@designed-for-success.com

[Build Great Backlinks] 10 Prosperity Conscious Principles for More Business Profit

Build Great Backlinks

This post is part of our MoneyLove series. In part #1, we talked about why you should love money. In this article, we'll talk about how to get more of it.

A Moneylove Approach to Playing Larger and Winning Bigger

Doing is being.
To have done's not enough.
To stuff yourself with doing — that's the game.
To name yourself each hour by what's done,
To tabulate your time at sunset's gun
And find yourself in acts
You could not know before the facts.

The above is just the first part of Ray Bradbury’s poem, Doing Is Being. Ray showed the poem to me before it was even published in the early 1980s, sitting under a tree among the rolling seaside hills at the Santa Barbara Writers’ Conference, where we were both members of the faculty, though he was one of the celebrity keynoters and I just taught some classes in nonfiction writing.

I loved the phrase, “To stuff yourself with doing.” As I have found true with so many creative geniuses, Ray had a grand generosity of spirit, and gave me permission to use the poem in my book, Psychological Immortality, even before his own poetry book containing it was released.

It struck such a deep chord in me because I always believed the best teaching came through developing experiential techniques. I pioneered a lot of these in workshops I led for the adventurous Association for Humanistic Psychology. I also taught them to other authors who were brilliant speakers or counselors, but didn’t think in experiential models. People like Louise Hay, Mark Victor Hansen, and Wayne Dyer.

This is why I think so many of my Moneylove ideas have stood the test of time, and new ones I am regularly creating still have impact in the world. Though I call the following list, 10 principles, they are really action-oriented strategies, all requiring that someone adopting any or all of them, do something or change something they are doing. It doesn’t even really matter if taking one of these specific action steps is the right or ideal one to explore. Just the taking action itself is shaking things up, transforming the equation, “to find yourself in acts you could not know before the facts.” To do, and therefore to be.

1. Start Immediately

Nothing dissipates a great business idea like delay. The most promising prosperity-producing business plans can scatter like smoke through too much pondering and indecision, or talking about it. I am not suggesting that you have to start big, or do it all overnight. Rather, baby steps are often a good way to build the momentum to manifest your dream results. It's important that you begin doing something that will serve your specific idea and start putting it into a physical form. This may indeed become a false start, so don't expend too much energy on it initially, but create some kind of movement toward what you envision that idea becoming.

This is not a brand new idea. At the very beginning of Moneylove, I quote pioneering psychologist, William James, who said that to change one's life you must "start immediately." And even though some scholars dispute whether the famous "begin it now" quote originated with Goethe, it certainly predates James: "Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it."

In a similar vein, one of my mentors and friends, Bob Schwartz, founder of the School for Entrepreneurs at Tarrytown, New York, used to say that a major factor in business success is what you do "when the rubber hits the road." Even the most luxurious, high-powered car won’t get you anywhere with a burned-out starter.

2. The Law of Subtraction

This is simply to focus on being more discerning, more selective, more aware of what really matters. In other words, being more discriminating in your choices.
There is so much stuff pouring out in this era of instant access to just about everything, so much information bombarding us, we have to make a much more intentional, concentrated effort to pick out the truly valuable and worthwhile from all the clutter.

One of the best explanations of this came over a hundred years ago from Arthur Conan Doyle, the creator of Sherlock Holmes, when he had Holmes explain to Watson his own particular take on what information to take in and what to leave out:

"The mind is like an attic, you have to stock it with such furniture as you choose. A fool takes in all the lumber of every sort that he comes across, so that the knowledge which might be useful to him gets crowded out."

What a beautiful way of expressing the problem of information overload. Essayist Lance Morrow, also did a great dissertation on this subject, in Time magazine, saying:

"The mind takes its shape from what it holds, and therefore, Zen-like, sometimes grows more graceful because of what it has kept out."

And so it is true, that it is often what you subtract that is as important or even more so than what you attract.
And this brings me to one of my favorite affirmations, which many people have used as a guideline to help decide what to let in and what to keep out:

"If it doesn't bring me profit, pleasure, or knowledge, it isn't worth doing."

If you simply make a list, with headings for Profit, Pleasure, Knowledge, and put down all the things now happening in your life, all the things you are now paying attention to, and seeing where they fit in this trio of categories, you would begin to get more of a sense of what belongs in a successful, dynamic life and what doesn't. How many of these things actually fulfill two or three of the criteria? Obviously, your life is more dynamic and creative and has more potential when more of the things you do give you profit, pleasure, and knowledge.

3. Your Ninety Day Trial Period.

This is a take-action strategy that many coaching clients have credited with quick and powerful results in their creative and financial lives. In this whirlwind life many of us experience, with so many choices, so many ways we can be in the world and use our various skills and talents, it is essential to set certain boundaries, and this is an easy one that seems to work well for everyone who tries it.

Very simply, whenever you have more than one important choice–and this works in your professional life as well as your personal situation–you pick one of those choices and commit to giving it your all–your total focus, energy, and time for the next ninety days. In most such activities or projects, ninety days is enough time to know whether this was the right decision for you. If it still feels right after ninety days, you keep doing it. If you can see that it is not nearly producing the results you expected, let it go and move on to your next choice. If you are applying this to a creative activity, there's a good chance that you might have wasted a year under the normal circumstances of deciding whether or not it works for you. With this strategy, you get to check out four projects or decisions in that same year.

4. More Than Their Money's Worth

This is such a basic marketing concept that it often amazes me why people don't adopt it as their personal credo. When I first started marketing myself as a speaker and workshop leader, and then started producing my prosperity audio program, I always had as my main foundational tone the idea of giving my audience, "More than their money's worth."

And here's an important part of that–don't tell them that is your intention until you deliver their first order and they can confirm you are indeed delivering something more valuable than the amount they are giving you. IncomeDiary.com is a great example of taking this even further. In chats with Internet entrepreneurs and bloggers, time and again, these online masters have almost awestruck regard for Michael Dunlop and what he has done by starting out giving huge amounts of valuable free information. It isn't complicated, but it is brilliant. By building personal relationships with the best and brightest bloggers and online marketing masters and content providers, Michael has been able to give away what many other bloggers and entrepreneurs charge for. Talk about giving people more than their money's worth!

5. Your Next Big Thing

When I met Wally Schirra in the green room of a television talk show in the mid-1980s, I think astronauts were a bigger deal than they've become in recent years. As one of the original 7 Mercury astronauts, Wally was as big a deal as there could be in that realm.

So I asked this American space hero a pretty obvious question: "After soaring to the heights of space, wasn't it a big letdown to come back down to earth and eventually become a businessman?" Wally laughed and said he did get that question a lot, usually accompanied by arched eyebrows. He said he had always thought he would like to try some kind of business venture once he retired from space. He said his father, also a pilot, told him when he was very young that one should always know what they wanted to do next after achieving their primary dream. Wally also told me that he was the only one of the original 7 astronauts who had a clear idea of what he wanted to do once he retired from the space program.

So what about you? Do you have an idea of what you might want to do next if and when you reach your current major aspiration?

It's a simple matter of saying to yourself, "When I get there, I know where my next "there" is. Knowing what you will want to do next after finishing with what  you are doing now is a tremendous source of inner peace and invigorates one’s sense of purpose.

6. Your Powerful Voice

In terms of speaking out to the world and your actual physical voice, whether you want your audience to learn something from what you are saying, or buy something you are selling, a strong, clear, tonally pleasing, well modulated, and consistent voice can make a huge difference in how your message is received by others.

Many studies have shown that in the corporate world and most other professional realms, the man or woman with a pleasing, strong voice has a big advantage.

And here's the good news. Your voice is not a locked-in physical attribute. It is an instrument, and can be trained to be much more effective and attractive. It just takes a basic course, many of which are available online, and daily, steady practice. The results will come fast and it can be a lifelong practice that will produce many personal and professional benefits.

I put both the writing voice and speaking voice under the same heading because they do have an impact on each other. The best writing comes when the writer is able to speak directly into the keyboard as if he or she was having a conversation with the reader. I always encouraged students in my writing classes to "Speak through your fingers." Clarity, individual style, and a pleasing rhythm are major factors in successful writing and speaking.

7. Be Open But Very Picky

This principle was actually inspired by a novelty button I once bought that said in big, bold letters, "I'M AVAILABLE," and below in smaller letters, "BUT VERY PICKY." At the time, I was a member of The Inside Edge, a leadership support group that met early Tuesday mornings at the Beverly Hills Hotel. My fellow board members included Jack Canfield, Louise Hay, Wayne Dyer, Stuart Wilde and the membership consisted of workshop leaders, authors, movie people, musicians, and a lot of smart, successful, beautiful women. I got the button to wear at meetings, and only a couple of weeks went by before a beautiful woman named Jessica, who was intrigued by the button and the fact I had the nerve to wear it, approached me. We started dating and ended up in a very lovely relationship. The experience got me to thinking that good things come to us in all areas of our lives when we follow that mantra, "I am available, but very picky."

8. Compliments as a Powerful Prosperity Resource

As we go through life, we receive many compliments. These can become a powerful motivating force in your life, and tell you all you need to know about your perfect path and purpose. One of my personal favorite strategies and one that I get a lot of compliments on from readers, listeners, coaching clients, and workshop participants is my Compliment Bulletin Board. Whenever someone pays me a compliment, either professional or personal, that feels especially good, I ask them to put it in writing and sign it. I keep my board in a prominent place in my office, as well as a copy on my computer desktop.

I actually just received an email with a compliment from one of my Moneylove Club audio subscribers: "I feel my life has already taken a turn for the better." I will print and pin it, but in the meantime it resides on my desktop. There's something I like about that phrase, "A turn for the better." My subscriber is a professor and writer and her simple compliment has already provided an energy boost as I am recuperating from a case of food poisoning which had dramatically slowed me down this past week.

A turn for the better. A direction we can all aspire to, wouldn't you agree?

9. Say What You Are Going to Do and Then Do It

I got this phrase from my friend, Maria Nemeth, Ph.D., author of The Energy of Money. I find Maria's work a perfect complement to my own and she has become a mentor and this has become a core phrase in my life. She says, "Making and keeping promises moves you along your path.

My life has definitely taken a turn for the better since I activated a decision to always say what I am going to do and then actually do it. An important piece of this is to only spend time with and do business with people who meet this same high standard. It sounds simple, but in execution, many people fall by the wayside. There is such a temptation to take on more than we can faithfully execute with so many choices and temptations out there,

I don't like the phrase "I can't afford it." when applied to one's money situation, but the one place I do use it in bolstering my own prosperity consciousness is to say to myself, "I am moving toward always saying what I will do and then doing it, and can't afford the energy or effort to spend time with anyone who isn't doing the same." A life filled with broken promises in either direction is simply a broken life.

10. Leave Room for Surprises, Opportunities, New Adventures

To my way of thinking, there is a hierarchy of success. It is a high level indeed to be doing work you love doing and feel is important and rewarding. However, I reserve an even higher position for those who can always answer with a resounding "Yes!" the question, "Have you left room in your life for something or someone new and wonderful to show up?"

Warm and prosperous regards,

Jerry

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